Which city will Domino’s pizza open in?

I’ve worked with recommender systems to predict where Bajaj Finance and Capital First would open next. You can see those posts here and here.

So what about where Domino’s pizza?—the chain that really started my obsession with recommender systems and business analytics. When I just started my project, I ran a small scale prediction for Domino’s pizza.

Quoting from an earlier blog post “I took store location data for Domino’s Pizza that I’d collected back in 2015 and ran my model. It told me that Bharatpur, Chittorgarh and Palakkad were the top 3 towns Domino’s should open in. I went onto the Domino’s locations web page to see if I’d struck gold. And I had. One year later, Domino’s now has stores open in Chittorgarh and Palakkad.”

Let’s bring out the big guns for Domino’s pizza now, shall we? Let’s run the full-fledged model and see if my predictions prove true one more time. Here are my model’s mapped predictions for the next 10 cities where Domino’s will open stores:

Made with R packages:ggmap, ggplot2, maps and edited in Adobe Photoshop

If you’re interested, here are the next 10 recommendations for where Domino’s pizza will open: Malegaon, Khammam, Agartala, Kumbakonam, Srinagar, Chittoor, Muktsar, Raichur, Tarn Taran, Akola.

Why don’t these cities look familiar? Because Domino’s pizza has already opened in 292 cities; they are now targeting the smaller towns.

I’ll keep you updated on how my predictions fare. I’ll also post predictions for more franchises’ store openings. Stay tuned.

Update: Kottayam has a Domino’s store. I collected the data to build these predictions in September 2016. So it looks like one of our ten predictions has proved true in only two months. Let’s see what happens to the other 9.